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Brand Identity & Social Media Design
Every branding project gives me the opportunity to step into a different world. From promoting products to supporting music releases, I enjoy creating visuals that reflect each client's identity while maintaining consistency across their social media presence. My goal is always to design content that feels meaningful, memorable, and true to the brand.
Brand Identity & Social Media Design
Creating visual identities and social media campaigns that help products stand out, build brand recognition, and drive sales. From logo design to Instagram-ready promotional content, every element is designed to create a consistent and memorable customer experience.
iLux Accessory is a brand I created to combine luxury with modern simplicity.
The name "iLux" merges "i" for iPhone and "Lux" for luxury, reflecting my vision of premium, stylish phone accessories. I chose a geometric black panther as the logo to represent strength, elegance, and confidence, while its minimalist design creates a bold and memorable brand identity. My goal was to build a brand that feels sophisticated, recognizable, and timeless across every customer touchpoint.
Music Social Branding
Designing creative social media visuals that bring an artist's identity to life. From single releases to promotional campaigns, each design is crafted to capture the mood, tell the story behind the music, and connect with audiences across digital platforms.
For Hazlee's debut single "A Okay," I wanted to create artwork that felt immersive and modern, almost like a 3D music experience rather than a traditional cover. I placed the artist in front of the title to create depth and make him the focal point of the composition. The music player interface reinforces the idea that the artwork represents a song ready to be played, instantly connecting viewers to streaming platforms. I chose a vibrant, fluid colour palette to reflect the song's youthful energy, creativity, and emotion, while the dark background allows the artist and typography to stand out. The final design blends digital art, depth, and storytelling to create a visually engaging identity for the single.
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